Five Keys to Writing Great
eBook Sales Pages
1. Attention Grabbing Headline.
Have a short (16 words or less) headliner (at the top of the page) in
bigger font that grabs the reader’s attention.
If you can, in this headline use the words “you,”
“free,” “discover,” “secrets” and other powerful words.
These words have been proven to be attention grabbers.
Putting your headliner in quotes can be effective as well.
Also, be sure to include your primary keyword or keyword phrase in
the title for the benefit of standard search engines.
2. Compelling Copy. Use compelling copy that gives the reader some valuable information just
for reading the web page. Weave
into this free information text that emphasizes the benefits of your product.
If possible, provide some real life examples of success.
Sentences should be short and contain one idea.
Use bulleted lists when possible. Grammar
and spelling must be perfect. Extensive
testing by Internet expert and self-made millionaire Corey Rudl indicates that
long sales pitches work the best.
Most late night infomercials are nothing more than an
introduction to the product, a few long testimonials from satisfied customers,
and the closing sales pitch. Testimonials
work because they establish credibility. Your
first few testimonials can be by a friend or peer.
Then, as your product sells, you can request testimonials from customers
who have purchased your product. At
the end of each testimonial, include as much vital information as needed to
convince your audience of the authenticity of the recommendation.
Free or Bonus Gifts. Find a good sales page and you will find a free offer or a free bonus
gift. Make the free gift something
that compliments the type of product you are offering.
Include more than one free gift if you want.
Free gifts help close the sale.
5. Close the
sale. At the end of the sale, list the price and write a few short
sentences that make the sale even more compelling. Add a link or button that the potential customer can click on
to buy your product. Make the
purchase process easy to understand, and provide only one option for action.
An example would be to say, “Click Here To Purchase.” Add
a P.S. and a P.P.S. to throw in a few extra reasons for purchasing the product.
Studies have shown that people read the postscripts.
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