MIND LIKE WATER MONTHLY
Hi. Welcome to our newly revised newsletter,
the Mind Like Water Monthly. Our goal is to provide a forum where ebook
authors, publishers, readers and anyone else involved in the ebook community
can interact with one another, and share knowledge and experiences. Each
issue will contain a feature article and tip related to the ebook industry.
We'll also profile someone from the ebook community each month. Please
contact me if you are interested in this. Finally, we'll open up a dialogue
in our questions and answers section. Our thanks to all of you who have
helped make Mind Like Water a successful ebook directory!
P.S. Some of you contributed to our directory
before we included, as part of our ebook submittal form, an option for
receiving our newsletter. We wanted you to have an opportunity to read our
MIND LIKE WATER MONTHLY
Dedicated to helping the ebook community.
Issue #1: March 12, 2002
Publisher: Mind Like Water, Inc.
Table of Contents
1. Feature Article: The Tuesday Effect
2. eBook Author Interview: Bryan Rundell, Rogue Investor
3. Tip of the Month
4. Questions and Answers
Feature Article: The Tuesday Effect
While selling our ebook products, we have noticed an interesting phenomenon
we call the Tuesday effect. We typically sell more ebooks on Tuesday than
any other day.
What is our explanation?
Based on customer feedback, many of our customers buy our ebooks during
office hours. On Monday, most people are catching up with work and are too
busy to surf the Internet. On Wednesday and Thursday, deadlines for that
week are approaching. Friday is fun day, and people are focusing on the
weekend. Both Monday and Friday also are frequently used for sick time or
vacation. Tuesday appears to be the most productive day of the week for both
the employee and employer.
A recent article published in the Kansas
City Star newspaper confirms that Tuesdays are the most productive day
of the week for most businesses. We also believe that when people are most
productive, they are apt to think about improving their lives. Ebook authors
and publishers, you may want to keep the Tuesday effect in mind when
marketing your products. For example, try timing your next press release for
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eBook Author Interview: Bryan Rundell, Rogue Investor
Michael: What makes Rogue Investor any better than typical investing books
you can find at the bookstore?
Bryan: Rogue Investor is based upon
principles developed by the most successful investors in the world. After 15
years of doing my own research, I determined that simple concepts can turn
small investors into wealthy investors. Unlike hard cover books, I am able
to update Rogue Investor several times a year to ensure the book remains
current. I also include online support to help my customers with any
investing questions they may have.
Michael: How did you perform financially in
Bryan: 2001 was a difficult year for all
investors, but by outperforming the S&P 500 and Nasdaq, I managed to
beat over 99% of all mutual funds.
Michael: What's new for Rogue
Bryan: Due to popular demand, I am offering
the Rogue Investing newsletter as a free gift with the purchase of the Rogue
Tip of the Month
eBook authors/publishers: Many customers still prefer hard copy versions of
ebooks, as well as personal service. Be sure to include an option to buy
your products in hard copy, and provide a phone number so customers can
contact you. No matter how automated your web site may be, you should expect
about 10 to 20 percent of customers to have a problem and need to contact
you. Direct contact with your customers also provides valuable feedback,
which can help you improve your product.
Questions and Answers
This is a new feature, and is my way of interacting with the ebook
What have you discovered is the most cost-effective method of advertising
We'll share some of your answers in next
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